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Green Maternity Showcase videos and case study reports

The Green Maternity Showcase was an event dedicated to highlighting the inspiring work of the nine project teams taking part in the Green Maternity Challenge. These teams are leading the way in creating more sustainable and equitable maternity care. 

The event featured presentations from 9 clinical teams presenting their Sustainable Quality Improvement (SusQI) projects, focusing on key areas identified through collaboration with challenge partners, carbon footprinting analysis, and discussions with a lived experience group.  

Through their projects, these teams are working to reduce environmental harm and health inequalities in maternity services. Teams presented their projects to a judging panel including: 

Recordings of each presentation are available below, providing opportunity to learn from innovative projects shaping the future of maternity care. To go back and read more about the whole project please head back to our dedicated project page.

Videos and case study reports

Norfolk & Norwich University Hospitals NHS FT (NNUHFT) (winner)

NHS Norfolk and Norwich is introducing a virtual ward for women with hyperemesis gravidarum, allowing them to receive timely care at home. This will improve patient experience, reduce hospital visits, and lessen the environmental and financial strain on healthcare services.

Read the report and case study in full here

Imperial College Healthcare NHS Trust (postnatal hypertension – highly commended)

NHS Queen Charlotte and Chelsea is improving hypertension management in pregnancy by refining clinical guidelines and boosting staff confidence in treatment. This will enhance patient care, reduce hospital stays, and improve long-term health outcomes while minimising costs and resource use.

Read the report and case study in full here

NHS Orkney (highly commended)

NHS Orkney is developing a local newborn hip dysplasia screening service to reduce the need for stressful and costly travel to Aberdeen. Currently, 47% of families find the journey challenging, and 98% support local screening. By upskilling sonography-trained midwives in partnership with Aberdeen, the change will improve patient experience, job satisfaction, and sustainability while easing financial and environmental burdens.

Read the report and case study in full here

West Suffolk Hospital, West Suffolk NHS Foundation Trust

NHS West Suffolk is improving care for women with multiple pregnancies by enhancing appointment efficiency, reducing unnecessary tests, and offering virtual consultations to save time and improve patient experience. The changes aim to streamline care, improve satisfaction, and reduce the burden on both women and staff, with potential benefits for the wider antenatal population.

Read the report and case study in full here

Kingston and Richmond NHS Foundation Trust

NHS Kingston is improving care for Albanian women by establishing a dedicated clinic with a safeguarding midwife and an Albanian-speaking Doula. This will enhance continuity, cultural sensitivity, and communication while reducing unnecessary interventions, improving maternal wellbeing, and supporting better birth outcomes.

Read the report and case study in full here

Imperial College Healthcare NHS Trust

NHS Imperial is optimising antenatal referrals by shifting unnecessary face-to-face appointments to virtual consultations. This will reduce travel, waiting times, and clinic overcrowding while ensuring in-person slots are reserved for women who need them most, improving efficiency and care quality.

Read the report and case study in full here

South Warwickshire University NHS Foundation Trust

NHS South Warwickshire is promoting antenatal perineal massage to reduce birth-related trauma and improve pelvic health. By training staff to counsel women on this practice, the initiative aims to lower perineal tears, enhance recovery, and reduce long-term health complications, benefiting both patients and healthcare resources.

Read the report and case study in full here

Whittington Health NHS Trust

NHS Whittington is improving antenatal care by combining midwifery and virtual obstetric appointments to prevent unnecessary hospital visits and duplicate tests. This change will enhance continuity, trust, and convenience while lowering environmental and financial costs.

Read the report and case study in full here

Great Western Hospitals NHS Foundation Trust

NHS Great Western is enhancing breastfeeding support by introducing daily antenatal and postnatal group sessions led by maternity support workers. Reusable baby bottles will replace single-use alternatives to reduce waste and improve feeding consistency, benefiting both families and the environment.

Read the report and case study in full here

Winner Announcement

The impact of this challenge has been significant, with an estimated £860,669 in cost and efficiency savings annually and 101,263 kgCO2e reduced annually, equivalent to the kgCO2e of 778,978 disposable nappies


To go back and read more about the whole project please head back to our dedicated project page.